Destroy Cartaz de Utilidade Pública by Lin Lin

Destroy Cartaz de Utilidade Pública by Lin Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2021

Destroy Cartaz de Utilidade Pública

by Lin Lin

Client: Lin Lin

A' Design Award de Bronze Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #120031

View at A' Design Award Press Release Award Badge

Colors

The Design

About Destroy Cartaz de Utilidade Pública

Destroy é um cartaz de utilidade pública criado para incentivar a proteção da natureza e da vida selvagem. O cartaz recorre à reconstrução gráfica, combinando vários elementos numa única silhueta. Apenas uma parte de um panda é mostrada, de modo que o observador completa mentalmente o animal inteiro, seguindo os princípios da psicologia da Gestalt. O preto e o branco são as únicas cores utilizadas, o que confere à composição um forte impacto visual. O cartaz mede 210 por 297 milímetros. Destroy é distribuído eletronicamente online e pode também ser impresso em autocolantes adesivos ou em papel fotográfico.

The Recognition

About the A' Design Award de Bronze

Destroy Cartaz de Utilidade Pública conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Destroy Cartaz de Utilidade Pública seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Destroy Cartaz de Utilidade Pública satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
Dimensions & Packaging: 210mm×297mm
Tags: Panda, poster, public welfare, environmental protection, ecology
Production Technology: Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
Design Challenge: The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
Research: In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
Inspiration: Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.
Project Duration: The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
Operation Flow: When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.
Team Members: Lin Lin