2020 Widc Identidade Visual Principal by Xin Tong is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.
BronzeGráfico· 2021
2020 Widc Identidade Visual Principal
by Xin Tong
Client: Yantai Sino-German Industrial Design Center Ltd.
A' Design Award de Bronze Winner in Gráfico Category
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- Verified Award Winner
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The Design
About 2020 Widc Identidade Visual Principal
2020 WIDC é a identidade visual principal criada para a Conferência Mundial de Design Industrial de 2020. O design combina três formas da letra I, extraídas das iniciais do tema da conferência: ideia (idea), inteligência (intelligence) e Internet industrial (industrial Internet). As três cores primárias — vermelho, verde e azul — são utilizadas como cores principais. Diversas pequenas formas em I se fundem e fluem em direção ao horizonte, como um fluxo de partículas. A composição se expande para fora a partir da marca central WIDC, sugerindo um movimento rumo ao futuro. A identidade visual principal mede 20 metros de largura por 8 metros de altura.
The Recognition
About the A' Design Award de Bronze
2020 Widc Identidade Visual Principal conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que 2020 Widc Identidade Visual Principal seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. 2020 Widc Identidade Visual Principal satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet". It extends openly and runs towards the future around the core of WIDC, representing the fusion of international vison and local wisdom. The work uses the three primary colors (red, green and blue) as its main colors, and the three "I" as the element. Numerous "I" generated by the fusion of primary colors forms a stream of particles flowing to the distance. It implies that under the influence of the fusion of "idea, intelligence, and industrial Internet", the world industrial design innovation chain will break up and regroup, and run towards the future.
- Dimensions & Packaging
- Width 20m × Height 8m
- Tags
- idea, intelligence,industrial Internet, design, future, development
- Production Technology
- Design is a universal language in the world, meaning open, inclusive, infinite and full of unknown charm. Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
- Design Challenge
- The challenge is how to show the development and importance of design.
- Research
- The design concept of WIDC 2020 is inclusive, sustainable and win-win. The Conference has explored the unlimited possibility created by the fusion of design and intelligence (such as intelligent products, intelligent services, intelligent city and intelligent platform). Design makes the industry more dynamic and changes the world for the better!
- Inspiration
- 2020 World Industrial Design Conference implies to promote the fusion of human wisdom (represented by design), artificial intelligence (cored with computing) and intelligent manufacturing (interconnection as ecology) to design the future.
The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet". - Project Duration
- The project started in February 2020 and finished in November 2020 in Yantai, and was exhibited in Yantai on 25th November 2020.
- Operation Flow
- Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
- Team Members
- Chief Designer: Xin Tong
Design Director: Xin Li,Suo Ren
Designer: Lu Qiao, Zilin Liu, Weiwei Mu - Image Credits
- photographer Xin Li, WIDC,2020
video Boran Xiao, WIDC,2020
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