You and We Rikuy Simi by Yujin Jung is a highly esteemed winner of the very prestigious 2020 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2020

You and We Rikuy Simi

by Yujin Jung

Client: Korea Volunteer Center(KVC).

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner
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Colors

The Design

About You and We Rikuy Simi

Kay llamk'ayqa munayniyuq yanapaqkuna sapa p'unchay kawsaypi tiyasqankumanta, allinman llaqtata t'ikrachinanpaq. Tukuy rikuchikunaqa pusaq chunka kimsayuq (83) munayniyuq yanapaqpa rikuyninkunam: pichqa chunka tawayuq (54) siq'ikuna, chunka pichqayuq (15) rikuchikuna, chunka tawayuq (14) unancha siq'ikunatawan. Rurasqam sapa rakipi imayna yanapay llamk'ay kasqanmanta mana sasachu yachanapaq. Siq'ikunaqa t'aqapi t'aqapi ruway hina ruwasqa, yanapay llamk'aymanta runakunamantawan, Rikuchikunañataq imayna yanapay llamk'aykunata qawachin pipas ruwayta atinman chayta, riqsisqa sientekunawan.

The Recognition

About the A' Design Award Fierru Premiu

You and We Rikuy Simi A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. You and We Rikuy Simi sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta You and We Rikuy Simi yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual Assets are all 83 volunteer representative images and consists of 54 graphics, 15 illustrations, and 14 icons. It is designed that you can easily understand what kind of volunteer work is for each category.
The graphic is based on modular design with the theme of volunteer work and people, and Illustration shows various kinds of volunteer work that anyone can do, delivering a familiar feeling.
Dimensions & Packaging: Visual Assets: 54 graphics, 15 illustrations, 14 icons. Manual book: 210mm x 297mm. Format: AI, SVG, PNG, JPG, PDF.
Tags: Volunteer, Graphic, Illustration, Icon, Visual Assets, Visual language, Manual Book.
Production Technology: Research the image to figure out a common pattern among volunteers. Used Adobe Illustrator to work on a vector-based basis, so that people could use it in a multi-purpose way.
Design Challenge: It was face to challenge for the volunteer to be active and communicate with volunteers, rather than to be pitiful and passive. In general, there is a stereotype that volunteer work helps people in need. Breaking my stereotype, I re-configured it over and over again how far I can express the "interaction between the volunteer and the recipient" I'm trying to convey.
Research: Survey, interviews, and discussions were conducted on those who volunteer for the image of volunteer work. Based on the data collected, 83 items were categorized to better communicate volunteer work. I collected the photos and images from each item to determine what actions or objects are in common. Based on this data, I simplified the behavior, mood, environment, and characteristic props of the person acting based on this data so that each item can select appropriate keywords and visualize the meaning in one cut.
Inspiration: This project is that volunteers settle into daily life and hope to bring about positive social change. For those who find it difficult to volunteer, focused on attracting interest by reducing the distance and clearly showing the positive image of volunteering. All visual elements are inspired by basic shapes that are easy to see around and LEGO, a toy that is familiar to everyone. In particular, using modular elements such as LEGO, it is designed for easy recombination and expansion.
Project Duration: The project started in April 2019 and finished in June 2019 in the Republic of Korea.
Operation Flow: To celebrate the 10th anniversary of the establishment of the Korea Central Volunteer Center, I reconsidered the positive image of volunteer work and designed it to make the public feel familiar.
The graphic, illustration, and icon focused on clarifying the mood and meaning of the design and communication for each role. It took a lot of trial and error to collect a lot of data, pick the key, and visually simplify it so that you can see the image of each volunteer activity.
For anyone who needs an image related to volunteer work, it has been distributed on its website to download.