Xinqi Liu nisqap Pure Green Rikuchiy Kikin (Visual Identity) diseñon

Xinqi Liu nisqap Pure Green Rikuchiy Kikin (Visual Identity) diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2020 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2020

Pure Green Rikuchiy Kikin (Visual Identity)

Xinqi Liu rurasqa

Mañakuq: MET Creative Brand

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

10,674

Taripasqa Premio Atipaq

#100488 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Pure Green Rikuchiy Kikin (Visual Identity) nisqamanta

Pure Green nisqaqa huk hotpot mikhuna wasi marcapaq rikuchiy kikinmi, Chongqing llaqtapi kaq. Musuq uchu hotpot-pa qumir llimp'in marca llimp'ita sirvin, chaymi puka llimp'iwan, kay llaqtapi markadopi allin rikurisqawan, kikin-mana-kikinta rikuchin. Mobee sutiyuq huk unancha rikch'aynin, kay rikuchiy kikinpa chawpi unanchanta ruwan. Mobeeqa huk allin muyuwan huk mana allin cruz elementowan tantasqa kachkan. Mahjong tejakunam uyapa rikch'aykunapa rantinpi churasqa kachkan, sapan kayta, pakasqa kayta, kawsayniyuq kayta rikuchinankupaq. Marca unanchakunaqa achka rikch'aykunapi, achka willay hallp'akunapipas churasqa kachkan, wayna runakunata marcaman aswan qayllayachinankupaq.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Pure Green Rikuchiy Kikin (Visual Identity) A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Pure Green Rikuchiy Kikin (Visual Identity) sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Pure Green Rikuchiy Kikin (Visual Identity) yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Tupukuna & P'istuy: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Etiquetakuna: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Ruway Tecnología: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Diseño Sasachakuy: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
T'aqwiy: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Kallpachay: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Llamk'ay Pacha: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Purichiy Puriy: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Patentekuna: Copyrights belong to Xinqi Liu, 2019.
Huñu Runakuna: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Siq'i Hayñikuna: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.