The Wild Empresapa Sutinchaynin by Chao Xu

The Wild Empresapa Sutinchaynin by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2020

The Wild Empresapa Sutinchaynin

by Chao Xu

Client: AhnLuh Luxury Resorts and Residences

A' Design Award Fierru Premiu Winner in Shuyu Category

8,951

Verified Award Winner

Verify Award Status for #100724

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Wild Empresapa Sutinchaynin

Kay marcapa diseñunqa musuq sumaq samay wasipatam (resort), Huangbai urqupi, Hunan suyupi ruwasqa. Kay llamkaypa yuyayninqa China nacionpa tradicional sumaq ruwanakunawan Occidental sencillez nisqawan tantanakuchispa marcapa diseñupi. Diseño llamkaqkunaqa Huangbai urqupi kawsaq uywakuna yurakuna ima askha ruwanakunata hurqurqanku, hinamantataq huk paqari (garza) siqinta tradicional China pintura técnica nisqawan logo ruwasqaku. Paqaripa millmakunan huk diseño patrón nisqaman sencillo ruwasqa karqan. Kay patrón básico nisqawanmi tukuy laya uywakunata yurakunatapas (urqupi kaqkunata) ruwayta atikun, chaymi llapa diseño elementokuna allin tupanakuq rikurikunku.

The Recognition

About the A' Design Award Fierru Premiu

The Wild Empresapa Sutinchaynin A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. The Wild Empresapa Sutinchaynin sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta The Wild Empresapa Sutinchaynin yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Dimensions & Packaging: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Tags: branding design, logo, Chinese style, hotel branding, simple
Production Technology: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Design Challenge: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Research: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Inspiration: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Project Duration: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Team Members: Creative director:Chao Xu
Graphic design:Chao Xu