Ai Academy Marka Rikch'ay by Emanuele Grittini

Ai Academy Marka Rikch'ay by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2020

Ai Academy Marka Rikch'ay

by Emanuele Grittini

Client: Ai Academy

A' Design Award Fierru Premiu Winner in Shuyu Category

11,175

Verified Award Winner

Verify Award Status for #100933

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ai Academy Marka Rikch'ay

Ai Academy nisqaqa huk marka rikch'aymi, artificial intelligence nisqawan llamk'aq huk empresapaq ruwasqa. Logotipoqa monospaced nisqa qillqa tipupi hina ruwasqa, programación nisqa kawsaypi askha kutita apaykachasqa. Qhipa unanchakunaqa artificial intelligence nisqap achka yachay ukhupi kasqanta abstracto rikch'aykunaman tikrachin, mana teknologiawan sut'inta rikch'anachikuspa. Kaykunaqa yaku-hina pinturakunawan pruebakunata ruwaspa mayllakunaman huñusqa, chaymantataq foto hurqusqa, hinaspa post-producción nisqapi allichasqa. Logotipopa qhipa unanchakunapa tupanakuyninqa logopa sut'i rikuriyninta wakichin. Sinchi llimp'ikunaqa riqsichiyta yanapan huñunakuykunapi hinallataq redes sociales nisqapi willakuykunapipas.

The Recognition

About the A' Design Award Fierru Premiu

Ai Academy Marka Rikch'ay A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Ai Academy Marka Rikch'ay sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Ai Academy Marka Rikch'ay yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.