Pedro Panetto nisqap HEMA Alliance Llaqta Identidad diseñon

Pedro Panetto nisqap HEMA Alliance Llaqta Identidad diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2020

HEMA Alliance Llaqta Identidad

Pedro Panetto rurasqa

Mañakuq: Pedro Panetto

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

16,098

Taripasqa Premio Atipaq

#100934 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

HEMA Alliance Llaqta Identidad nisqamanta

HEMA Alliance nisqaqa huk llaqta identidadmi, huk t'aqapaq ruwasqa, Historiaman Europa harkanakuna yachaqkunata yanapaq. Kay identidadqa 160 tikrasqakunata apan, 40 tuqllana (espada) diseñokunamanta rikch'arisqa, tawa rikuy churayninpi. Sapa tuqllanaqa huk cheqaq ñawpa pacha modelopa proporcionninta qatin. Qillqakuna, k'itisqan hinaspa señal diagramaqa Qori Kuska (Golden Ratio) nisqapi sayarichisqam, chaymi llapan tikrasqakunata kaqllata churan. Sapa yachaqqa pay munasqan yachay laya hinaspa maqanakuna herramientaman tinkuq tikrasqata akllayta atin.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

HEMA Alliance Llaqta Identidad A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. HEMA Alliance Llaqta Identidad sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. HEMA Alliance Llaqta Identidad mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Tupukuna & P'istuy: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Etiquetakuna: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Ruway Tecnología: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Diseño Sasachakuy: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
T'aqwiy: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Kallpachay: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Purichiy Puriy: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Huñu Runakuna: Pedro Panetto.
Francesco Brugnera Teixeira.