Beyond the Blue Qillqasqa Maytu by Sung ho Nam

Beyond the Blue Qillqasqa Maytu by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award Qullqi Premiu in Qillqasqa Kamay Competition Category.

QullqiQillqasqa· 2020

Beyond the Blue Qillqasqa Maytu

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award Qullqi Premiu Winner in Qillqasqa Category

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Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Qillqasqa Maytu

Beyond the Blue nisqaqa huk maytum mama qucha pachamamamanta rimaq sasachakuykunamanta. Sapa rakiqa huk t'iqa t'ikakama qhawachikun, chaymi mama quchap huk uyanta rikuchin. Q'umir t'iqaqa allin kawsayniyuq mama qucha sach'a-sach'ata rikuchin, puka t'iqaqa ballenap yawarninwan yana tukusqa mama quchata willakun. T'iqaqa hurqusqam huk facil hinallataq tukuy runakunapaq sasachakuq pachamama willakuykunata sut'inchanapaq, tukuy watayuq ñawirikuqkunapaq. Kay maytuqa 187 mm 245 mm sayayniyuq, 90 raphikunayuqmi. Ñit'iyqa soya aceite tintata 100 g mati raphipi apachikun, hilowan wataspataq k'aski uchuyllata apaykachan.

The Recognition

About the A' Design Award Qullqi Premiu

Beyond the Blue Qillqasqa Maytu A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Beyond the Blue Qillqasqa Maytu ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Beyond the Blue Qillqasqa Maytu achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam