Eduardo Walles nisqap Debes Intervenir Llamk'anapaq Segurida Cartel diseñon

Eduardo Walles nisqap Debes Intervenir Llamk'anapaq Segurida Cartel diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2020 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2020

Debes Intervenir Llamk'anapaq Segurida Cartel

Eduardo Walles rurasqa

Mañakuq: tApp

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

8,862

Taripasqa Premio Atipaq

#101449 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Debes Intervenir Llamk'anapaq Segurida Cartel nisqamanta

Debes Intervenir nisqaqa huk industrial plantapaq ruwasqa llamk'ay segurida cartel campaña kan. Kay cartelkunaqa herramientakunata utaq instalacionkunata allinta hinallataq mana allinta servichikuyta rikuchin. Sapa escenaqa huk aksidente pasananmanta ñawpaqta kaq momentuman focuschakun. Comic estilo servichikun llamk'aqkunawan huk khuyakuq hinallataq sut'i vínculota ruwanapaq. Huk personaje dibujasqa llamk'aqkunata sapa mensajenta pusan. Kay arteqa vector illustration herramientakunawan dibujasqa karqan huk orgánico hinallataq laxo líneata mantenenapaq, chaymantataq colorasqa hinallataq componesqa karqan imagen editasqa softwarewan. Sapa cartelqa estirenopi imprentasqa kan hinallataq 900 por 600 milímetrota tupun.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Debes Intervenir Llamk'anapaq Segurida Cartel A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Debes Intervenir Llamk'anapaq Segurida Cartel sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Debes Intervenir Llamk'anapaq Segurida Cartel yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Tupukuna & P'istuy: Styrene 900 mm X 600 mm. Depth. 50
Etiquetakuna: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Ruway Tecnología: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Diseño Sasachakuy: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
T'aqwiy: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Kallpachay: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Llamk'ay Pacha: The project started in September 2016 and finished in November 2016 in CDMX.
Purichiy Puriy: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patentekuna: None, everything was created form scratch.
Huñu Runakuna: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Siq'i Hayñikuna: None, everything was created form scratch.