Women of Wonder University Marka Rikch'ay by Salvita Bingelyte

Women of Wonder University Marka Rikch'ay by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2020

Women of Wonder University Marka Rikch'ay

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner

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Colors

The Design

About Women of Wonder University Marka Rikch'ay

Women of Wonder University nisqaqa huk marka rikch'aymi, chunka iskayniyuq semana yachay hatunpaq ruwasqa, warmikunata hamuq llamk'aypaq hinaspa kawsay allin tinkuchaypaq wakichinanpaq. Kay rikch'aymi Women of Wonder nisqamanta ñawpaq qillqakunata huñunchan, WoW nisqa taksa simiman, sinchi qillqasqa. Puka-panti (pink) warmikay hinaspa kicharisqa punkukunapaq riqsichin, ch'uya anqas (light blue) kicharisqa sunqu hinaspa qhaway ñanpaq, yana anqas (dark blue) ichaqa allin iñiy hinaspa yachaypaq. Llimp'isqa logotipoqa yuraq qhipa unanchapi churasqa, yuraq logotipotaq k'anchaq qhipa unanchapi churasqa. Kay diseñoqa plataformaman ancha rikuchikuyta hinaspa kallpata qun.

The Recognition

About the A' Design Award Burunsi Premiu

Women of Wonder University Marka Rikch'ay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Women of Wonder University Marka Rikch'ay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Women of Wonder University Marka Rikch'ay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens