Aesthetics and Chinese Cartel Diseñoy by Chia-Hui Lien

Aesthetics and Chinese Cartel Diseñoy by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2020

Aesthetics and Chinese Cartel Diseñoy

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner

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Colors

The Design

About Aesthetics and Chinese Cartel Diseñoy

Aesthetics and Chinese nisqaqa, chinasqa qillqa unanchakunapa (hanzi nisqa) diseñonpi sayarichisqa carteles cadenam kan. Sapa unanchaq ruwakusqanqa radical nisqa raphinkunamanta wiñan, chaykunataq muyuriq hinaspa pisimanta pisi tikrakuq allichasqawan rikuchikun. Kay ruwaymi qillqasqa simikunata rikuy unanchakuna tukurichin, hinaspa font diseñota kunan pachapi rikuchikuy formatam servichikun. Carteleskuna, invitación cartaskuna hinallataq huk libropas imprimisqa karqan unanchaq formankunata sut'ichinapaq. Cartelesqa 70 kuchuska 100 centímetrosniyuqmi kanku. Kay ruwayqa chinasqa simita hinaspa unanchakunatapas Oriente kawsaypa unay wiñaypaq riqsichikuq kawsay qhapaqninta hina rikuchin.

The Recognition

About the A' Design Award Burunsi Premiu

Aesthetics and Chinese Cartel Diseñoy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Aesthetics and Chinese Cartel Diseñoy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Aesthetics and Chinese Cartel Diseñoy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN