Huade Llaqtap Rikuy Identidadnin by Fu Yong

Huade Llaqtap Rikuy Identidadnin by Fu Yong is a highly esteemed winner of the very prestigious 2020 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2020

Huade Llaqtap Rikuy Identidadnin

by Fu Yong

Client: Huade

A' Design Award Fierru Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #102148

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade Llaqtap Rikuy Identidadnin

Huade ñawpaqqa karqan hatun awqanakuy kamachiy China suyuq chinchay fronteranta waqaychanapaq. Saqisqa militar facilidadkunaqa atinku rurayta militar experienciata turismotapas, chaywanmi apaykachanku llaqtap qullqi wiñayninta. Kay diseñoqa yuyaychasqa kachkan huk botónmanta, chaypim pausa qallariy unanchakunaqa ninku sayachiy llankʼasqa kayta, chaymanta qallarichiy Huademan puriyta. Pausa qallariy símbolowanpas pentagramawanpas huñusqaqa kachkan HD pisiyasqa Huademanta inglés simipi. Pichqa puntayuq chʼaskaqa rakiymi ejército banderaq charreterapaq ima. Huadeqa wiñaypaq yuyarinqa yupaychanqataq héroekuna suyuta waqaychaqkunata guerra tiempopi.

The Recognition

About the A' Design Award Fierru Premiu

Huade Llaqtap Rikuy Identidadnin A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Huade Llaqtap Rikuy Identidadnin sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Huade Llaqtap Rikuy Identidadnin yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.