Qullqi Shuyu · 2020
BlackDrop Marca Identidad
by Aleks Brand
- A' Design Award Qullqi Premiu 2020 in Shuyu
- CLIENT: Aleks Brand
- Estimated Number of Design Views: 70,891
- Verification code 75879D4863 · Verify this award
Colors
About BlackDrop Marca Identidad
Kayqa huk sapalla Marca Estrategia hinaspa Identidad proyectom. BlackDrop huk tiendakuna cadena hinaspa marcam kaphiy rantikun hinaspa rakin. BlackDrop huk sapalla proyectom karqan paqarimuyninpi ruwasqa tono hinaspa kamachiy creativo churananpaq sapalla freelance negocio creativopaq. Kay Marca Identidadqa ruwasqam kachkan Aleks marca yachachiq confianzayuq hina churananpaq startup comunidadpi. BlackDrop allin ruwasqa, kunan pacha, sut'i startup marcam, munakun wiñaypaq pachapaq, riqsisqa, industriapi ñawpaq marca tukuyta.
About the A' Design Award Qullqi Premiu
BlackDrop Marca Identidad A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. BlackDrop Marca Identidad ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. BlackDrop Marca Identidad achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee. - Tags
- coffee, tech, startup, black, simple logo
- Production Technology
- Adobe Creative Suite
- Design Challenge
- Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
- Research
- The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
- Inspiration
- BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
- Project Duration
- 1 month, Belgrade
- Operation Flow
- BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
