Didactics of Typography Yachay Monografía by Pawel Krzywdziak

Didactics of Typography Yachay Monografía by Pawel Krzywdziak is a highly esteemed winner of the very prestigious 2020 A' Design Award Fierru Premiu in Qillqasqa Kamay Competition Category.

FierruQillqasqa· 2020

Didactics of Typography Yachay Monografía

by Pawel Krzywdziak

Client: Jan Matejko Academy of Fine Arts in Cracow, Poland

A' Design Award Fierru Premiu Winner in Qillqasqa Category

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Colors

The Design

About Didactics of Typography Yachay Monografía

Tipografíap Yachachiynin: Letrata Yachachiy / Letrawansi Yachachiy nisqaqa rikuchinmi imaynatachus yachachikun letrakuna chaynallataq tipografía Polonia mamallaqtapi akllasqa arte yachanawasikunapi. Kay liwruqa qhawarichin imaymana yachana kamachiykunata, chaynallataq rikuchiyta hinaspa rimanakuykunata yachakuqkunap proyectonkunapi yachachiy ruwaykunamanta. Diseño ruwayqa karqan: iskay simipi imaymana yachaykunata allinchay chaynallataq sut'i qillqasqa hinaspa rikchaypi willakuy kay qillqasqapi. K'illu-puka toqyaykuna huk llimp'iyuq pallaypi diseñopi pusawaqchan ñawiriqpa yuyayninta tipografíap musphay pachanninman.

The Recognition

About the A' Design Award Fierru Premiu

Didactics of Typography Yachay Monografía A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Didactics of Typography Yachay Monografía sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Didactics of Typography Yachay Monografía yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The modest form of this scientific monograph contains a layout organizing articles with a diverse structure, all describing different teaching insights. It was necessary to place the Polish and English versions of the text in parallel, as well as many illustrations of student work and photos from the studios. The visual style of the publication was obtained by a monochrome color palette with orange accents, printed on the uncoated surface of a cream white paper.
Dimensions & Packaging: Format: 200 x 17 x 260 mm, 180 pages
Tags: Didactics, Learning, Teaching, Lettering, Typography, Calligraphy, Typeface, History, Fonts, Hand-lettering
Production Technology: Soft cover with flaps, book printed in Pantone 021U and offset black, paper: Munken Pure 120, 300 g/m2 by Arctic Paper
Design Challenge: The design challenge was to find typographic and graphic solutions, that would both unify articles and illustrations within the publication, but also distinguish various elements like data, lists, schemes, and individual student work. To maintain bilingual narration, the text is set in two coordinated columns, with different width and font size.
Research: The project started with a conference, which aimed to exchange experiences related to teaching typography to art and design students. Afterwards, materials from the speakers were collected – their reflections, curriculums, student works, and conclusions concerning other speeches. The edition was supposed to correspond with the discourse – it was not meant to be a catalogue of students portfolios, but a notation of different insights, giving a holistic view on typography teaching in Poland.
Inspiration: "Didactics of Typography. Teaching the Letter / Teaching with the Letter" is an attempt to present the methods and outcomes of teaching lettering and typography. The authors hope that it may serve as a springboard for a broader debate on the current state and future of the discipline, as well as the place of typography in contemporary design art. The volume contains outlines of various syllabuses, as well as presentations and discussions of teaching outcomes based on specific student projects.
Project Duration: The project started in April 2018 with a typographic conference in Cracow, Poland. The publication was issued in 2019.
Operation Flow: The book includes 12 illustrated chapters, 10 of which are related to different typographic studios. In order to facilitate navigation through the publication, the chapters have been separated by sections comprehensively presenting the most important information about the studios and the profiles of teachers. The text layout allows both to focus on reading the articles and to simultaneously have an overview on illustrations and diagrams relevant to particular issues. The narration is carried out by colour accents, drawing the reader's attention to the most important elements related to the topic.
Image Credits: Paweł Krzywdziak, 2019.