Brazil & Murgel Design Studio nisqap Dengo 80g Chukulati T'anta diseñon

Brazil & Murgel Design Studio nisqap Dengo 80g Chukulati T'anta diseñonqa Yanuna Ruray Kamay Atipanakuy T'aqapi 2020 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriYanuna Ruray· 2020

Dengo 80g Chukulati T'anta

Brazil & Murgel Design Studio rurasqa

Mañakuq: Dengo Chocolates

Yanuna Ruray T'aqapi A' Design Award Quri Premiu Atipaq

135,341

Taripasqa Premio Atipaq

#102969 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Dengo 80g Chukulati T'anta nisqamanta

Dengo 80g nisqaqa Dengo Chocolates nisqapaq ruwasqa chukulati t'antam. Kay sumaq rikch'ayqa Bahia, Brasil suyupi Atlántico Sach'a-sach'api kaq imakunata rikuchin, chaypim kakawta pallanku, chaykunataq ch'aki rap'ikuna, rap'i-rap'ikuna, muhukuna ima. Q'iwi-q'iwi uyakunaqa iskay dimensiyunniyuq hinaspa kimsa dimensiyunniyuq siq'ikunata huñun, chaymi llusk'achasqa tukuyninqa k'anchayta tukuy t'anta patapi rikuchin. Kay t'antaqa polikarbonato moldekunapim ruwasqa, chaykunataq CNC makinaywan ruwasqa aluminiyu plantillamanta paqarin, chaymi llañu siq'ikunata q'iwikunatapas allinta hap'in. Ñawra rakhu kayninqa t'antata p'akiptin sumaq t'uqyayta uyarichin.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Dengo 80g Chukulati T'anta A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Dengo 80g Chukulati T'anta ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Dengo 80g Chukulati T'anta munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Tupukuna & P'istuy: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Etiquetakuna: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Ruway Tecnología: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Diseño Sasachakuy: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
T'aqwiy: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Kallpachay: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Llamk'ay Pacha: The project took place in Sao Paulo, between May and October 2018.
Purichiy Puriy: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patentekuna: n/a
Huñu Runakuna: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Siq'i Hayñikuna: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato