Fierru Qillqasqa · 2020
Everything Kellka Tantay
- A' Design Award Fierru Premiu 2020 in Qillqasqa
- CLIENT: Luxun Academy Of Fine Arts
- Estimated Number of Design Views: 12,150
- Verification code 059A064EA2 · Verify this award
Colors
About Everything Kellka Tantay
Llapan kaqmi iskay kellkakunamanta tantasqa, china ñawpa kawsaymanta rimaq. Chunka iskayniyoq allpa rikch'aqkuna (earthly branches) hukllawan kachkan kay qillqasqa, pachakuti (estaciones), inti tiempokuna hinaspa china zodiaco ninchik hinaraq tantasqa kachkan. Sapa kellkaqa 170 hina 300 hina 25 milimetrupi tupun, kaspimantawan sumaq qillqana papelmantawan ruwasqa kachkan. Watasqan ñawpa china kellkakunaq k'utusqan hina kachkan, chayrayku qillqana p'anqakunaqa askha llamk'ayniyoqta kicharikun, huk kutipipas llapallanpipas kicharikuyta atin. Ruwaymi laser engraving, laser printing, chaninchay (creasing) hinaspa q'oñi timbrasqa (hot stamping) nisqakunata apachkan. Layout nisqaqa maki-siq'i rikch'aqkunata, textura arte nisqakunatawan, hatun qusni (grey) tunukunatawan servichikun.
About the A' Design Award Fierru Premiu
Everything Kellka Tantay A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Everything Kellka Tantay sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Everything Kellka Tantay yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Press Kit
- Unique Properties
- These are books about traditional culture, it contains the philosophy of development and change of everything. The book is created with the twelve earthly branches as main content, combined with seasons, solar terms, Chinese zodiac. In layout design, it selects objects like leaves, buds, flowers and stones, uses methods of combination, reconstruction, contrast. In binding process, it was bind in folding form of ancient Chinese books, used wood, special paper and hot stamping materials.
- Dimensions & Packaging
- There are two books altogether, the size of each book: 170mm x 300mm x 25mm.
The books are available for printing media, motion graphics and installation art now, and they will be used for web pages, App, digital media in the future. - Tags
- traditional culture, the twelve earthly branches, everything, reconstruction, Chinese book, bind in folding form, wood, special paper, hot stamping
- Production Technology
- Books are made of wood and special paper. Printing process includes laser engraving, laser printing, creasing and hot stamping. In layout design, the books used hand-drawn graphics, texture art and the hue of the high gray. The software being used are Adobe Illustrator and Adobe Photoshop.
- Design Challenge
- The hardest part of this design is the exact expression. From a historical perspective, everything changes in a regular way, people should go with nature and seize the moment. From a social perspective, things are small, the world is big, people need to be open-minded, keep harmonious coexistence with everything. How to express Chinese culture and traditional philosophy through bookbinding and layout design is the research challenge.
- Research
- The research objectives is the redesign of traditional culture, it is also a response to the growing demand for traditional culture and Chinese elements in commercial design. The design methods include folding and binding, layout design, material application, etc. Printing tools includes laser engraving, laser printing and hot stamping. The conclusion is that the ingenious combination of modern elements and historical culture can achieve better design results.
- Inspiration
- Firstly, the rise of Chinese culture and national traditions in both commercial design and academic field is a important background factor. Secondly, the research on ancient Chinese books has given the project a lot of technical support. Thirdly, with the development of media, the research on media of books has been further deepened, the physical book should continuously enhance its artistry and collectivity. Finally, the philosophical, traditional and cultural content is the inspiration in design.
- Project Duration
- The project started in March 2019 and finished in June 2019 in China.
- Operation Flow
- The binding form of folding comes from the ancient book. It has the advantage of being easy to turn the pages, and gives people a sense of history and philosophy. This kind of page binding, book could be expanded as needed, in part or all. When the person reads, can produce a lot of continuous space. This is an elegant dynamic process, the layout is constantly changing, whether the book closed or open, will produce different three dimensional display.
