Statice Statice Markapa Visual Identidad Diseñonin by Jia Cheng

Statice Statice Markapa Visual Identidad Diseñonin by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2021

Statice Statice Markapa Visual Identidad Diseñonin

by Jia Cheng

Client: Statice GmbH

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #105916

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Statice Statice Markapa Visual Identidad Diseñonin

Statice nisqaqa Berlín llaqtapi tarikuq empresam, datokunata pakay allichayta qun privacidad kamachiykunaman hina tecnologiakuna ruwanapaq. Kay proyectopi, kuyurikuq diseño hinaspa kallpasapa llimp'ikuna hatun visual identidad sistemata rikuchinku. Iskay D (qallariy datokuna sintético datokunaman) t'ikraykuna marca sutita S nisqata ruran, chaymi allin hinaspa sapaq visual ruwaykunaman pusawanchik. Ñawita hap'iq llimp'ikunaqa mana Statice t'ikamantachu (qocha lavandakuna), aswanpas llimp'i chiqamanta marca identidadta rikuchin, confianzatapas hatarichin, chaynapi marca imagenta aswan kallpachan.

The Recognition

About the A' Design Award Burunsi Premiu

Statice Statice Markapa Visual Identidad Diseñonin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Statice Statice Markapa Visual Identidad Diseñonin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Statice Statice Markapa Visual Identidad Diseñonin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.