SciFest Los Angeles Festival Identidad Sistema by Ching-Fa Lung

SciFest Los Angeles Festival Identidad Sistema by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2021

SciFest Los Angeles Festival Identidad Sistema

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award Fierru Premiu Winner in Shuyu Category

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Colors

The Design

About SciFest Los Angeles Festival Identidad Sistema

SciFest Los Angeles nisqaqa huk festival identidad sistemanmi, pusaq p'unchaykuna ruwakuq ciencia ficción qhawarinakunapaq hypothetical festivalpaq ruwasqa. Kay programaqa 1970 watamanta 2017 watakama kaq clásico ciencia ficción qhawarinakunata akllan, sub-generoskunatapas qhawarispa, hina action, animación, mystery hinakunata. Huk dimensional typeface nisqa, tawa dimensionkunapa escenankunamanta yuyaychasqa, llapan aplicacionkunapi hatun rikuchiy simi hina llamk'an. Poster-kunaqa augmented reality nisqawan llamk'anku, chhaynapi qhawaqkunaqa ukhunpi kaqta maskariyta atinku. App-pas website-pas interfacekunaqa kinetic kimsa dimensional graficokunatam apan.

The Recognition

About the A' Design Award Fierru Premiu

SciFest Los Angeles Festival Identidad Sistema A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. SciFest Los Angeles Festival Identidad Sistema sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta SciFest Los Angeles Festival Identidad Sistema yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.