Jiaqi Song nisqap Harlem Advocacy Cartel Sirey diseñon

Jiaqi Song nisqap Harlem Advocacy Cartel Sirey diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2021 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2021

Harlem Advocacy Cartel Sirey

Jiaqi Song rurasqa

Mañakuq: Bandujo Advertising Design

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

11,237

Taripasqa Premio Atipaq

#107915 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Harlem Advocacy Cartel Sirey nisqamanta

Harlem Advocacy nisqaqa huk cartel willakuy sirey, Harlem, New York City llaqtapi kaq runakunapa qhalikayninpaq yanapay programapaq ruwasqa. Kay cartelkunaqa huk marca sut'ichasqawan illustrasqa hunt'akunawan tupanchakun, sapa hunt'ataq huk servicioqta rikuchin, hina hampiy, ayllu yanapay, yachachiy otaq llamk'ay maskay yanapay. Huk hatun cartel llapan hunt'akunata kuskachasqata rikuchin. Llaqta runakunaman rakinapaqqa, kay sireyqa sapa cartelman t'aqasqa kachkan, sapa cartelpitaq huk hunt'ata hatun sayaypi rikuchin. Kay rikchayninqa pop art nisqamanta yachachisqa kachkan, chayrayku qayllapi tiyaq runakunaqa usqhaylla servicionkunata rikuchiy atinku.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Harlem Advocacy Cartel Sirey A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Harlem Advocacy Cartel Sirey sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Harlem Advocacy Cartel Sirey mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Tupukuna & P'istuy: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Etiquetakuna: graphic design, poster, illustrations, social service, poster design
Ruway Tecnología: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Diseño Sasachakuy: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
T'aqwiy: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Kallpachay: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Llamk'ay Pacha: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Purichiy Puriy: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.