Qullqi Shuyu · 2021
Branding Accademia of Perugia Marka Sistema Kampañawan
by Paul Robb
- A' Design Award Qullqi Premiu 2021 in Shuyu
- CLIENT: Accademia Di Belle Art Perugia
- Estimated Number of Design Views: 39,349
- Verification code D7D3955E7A · Verify this award
Colors
About Branding Accademia of Perugia Marka Sistema Kampañawan
Accademia of Perugia nisqaqa musuq rikuy identidad nisqata munarqan institucionnpa munaynintan rikuchinanpaq, hamuq pachamanmi utqayllamanta chayayta munarqan. S&P nisqaqa ABA nisqapa llank'aqninkunawan yachakuqkunawanpas llank'arqan wakin departamentokunata Academiapa aspectonkunatapas ch'aqtachinanpaq. Diseñadorkunapaq ruwayqa karqan huk hunt'asqa kinetico marka identidad arquitecturawanpas ruway, sapakaq kursokunaman sapanchasqankuta qunanpaqpas. Paykunam ruwarqanku huk kallpayuq, sinchi, allin identidad sistema nisqata wakin artekunapi llank'aqta, mana tradicional clichés nisqakunawan convencioneskunawan.
About the A' Design Award Qullqi Premiu
Branding Accademia of Perugia Marka Sistema Kampañawan A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Branding Accademia of Perugia Marka Sistema Kampañawan ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Branding Accademia of Perugia Marka Sistema Kampañawan achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
