Yoonly Rikuchiy Kikin by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2021

Yoonly Rikuchiy Kikin

by Fanny De Bray

Client: Made for you

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner
Verify Award Status for #109809

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Colors

The Design

About Yoonly Rikuchiy Kikin

Yoonly nisqaqa, sapaq huk rikuchiy kikinmi, mosoq puriqkunapaq (viajerokunapaq) llamk'asqa, mayta ripuq wayna-sipaskunaman rikch'aykunata quq. Y qillqaqa huk chinpay (mapa) t'inkiwan huñusqam kachkan, chaywanmi huk "on/off" tuqllata ruwan, kaymi "kawsayta k'anchariy" nispa yuyaymanachiq siminwan tinkun. Iskay O qillqakunataq mana tukukuq (infinito) unanchawan rurasqa kachkan, wiñay-wiñaypaq kawsaq yuyariykunata rikuchispa. Sapa qillqapa uraynin allin ladomanta k'utusqa kachkan, chaywanmi logoqa kusa kawsayniyuq, sumaq rikch'ayniyuq kanman tukun. Q'umir-yana (patukunapa llimp'in) qucha hinaspa hanaq pachata yuyarichin, ichaqa naranja llimp'itaq runapa k'anchayninta hinaspa intipa k'anchayninta yuyarichin. Kay rikuchiy kikinqa iskaynin, digital hinaspa qillqasqa medios, ruwaykunapaqpas allinchasqam kachkan.

The Recognition

About the A' Design Award Burunsi Premiu

Yoonly Rikuchiy Kikin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Yoonly Rikuchiy Kikin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Yoonly Rikuchiy Kikin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology: Logo
Business card
Letterhead paper
Envelope
Design Challenge: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Image Credits: Copyright Made for you