Jiangmen Culture and Tourism Logotipo hinaspa Marca Riqsichiy by EUCA Culture and Communications Co. Ltd.

Jiangmen Culture and Tourism Logotipo hinaspa Marca Riqsichiy by EUCA Culture and Communications Co. Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2021

Jiangmen Culture and Tourism Logotipo hinaspa Marca Riqsichiy

by EUCA Culture and Communications Co. Ltd.

Client: Jiangmen culture, tourism, radio, television and Sports Bureau

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiangmen Culture and Tourism Logotipo hinaspa Marca Riqsichiy

Jiangmen Culture and Tourism nisqaqa, huk logotipo hinaspa marca riqsichiymi, Jiangmen llaqtapa (Guangdong suyupi, qhipa China nacionpi kaq) cultura hinaspa turismo ruraynin ñawpaqman apananpaq ruwasqa. Kay logotipoqa, ñawpaq chinasuyu qillqa "Men" nisqamanta, "punku" niyta munaq, hinaspa yuyarina archopa ruwayninmanta hamun. Jiangmen llaqtapa rikcharisqan, hatun wasikunan, ñawpa kawsayninkuna, pampakuna hinaspa qurakuna imapas punku formapi tantasqa kachkan. Q'illu llimp'i mana lliphipiq (matte gold) rikch'arinmi huk llaqtata, qhapaq kaspapas mana wischusqa hina. Huk marca riqsichiy pusaq qillqapas rurasqa karqan, kikinchasqa churayta yanapananpaq.

The Recognition

About the A' Design Award Burunsi Premiu

Jiangmen Culture and Tourism Logotipo hinaspa Marca Riqsichiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Jiangmen Culture and Tourism Logotipo hinaspa Marca Riqsichiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Jiangmen Culture and Tourism Logotipo hinaspa Marca Riqsichiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Tags: Branding, City, Culture and tourism, Logo design, Visual system
Design Challenge: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Research: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspiration: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Project Duration: June 2019 – April 2020, Shanghai, China
Operation Flow: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Team Members: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Image Credits: Ellain Li, Grace Xu， Di Tang