Chinese Zodiac Tipografía by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2021

Chinese Zodiac Tipografía

by Mengyu Cao

Client: YiQi Hanzi

A' Design Award Fierru Premiu Winner in Shuyu Category

12,581

Verified Award Winner

Verify Award Status for #111181

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Tipografía

Kay China Watakuna rikch'aq tipografíaqa chunka iskayniyuq unanchaykunayuq kan: Ukucha, Wakra, Tigre, Kuniju, Dragón, Machaqway, Kawallu, Chiwchi, K'uchillu, Wallpa, Allqu, Kuchi. China kaligrafiawan China ñawpaqmanta yaku-llimpimanta siq'iykunawantaq huñuchin. Ruray yuyaywan, ñawpaq kaligrafia rikch'aykunata p'akichin, kamachikusqa siq'iykunatapas kuskaykachasqa yapan, chaynapi sapa qillqaqpa simiyta qawachinampaq kikinpi. China qillqaqkunaqa sapa kuti ch'aqrusqa siq'iykunahina rikukun mana China simita yachaqkunapaq. Kay llamk'aypa munayninqa China qillqaqkunata tukuy runakunapaq hamut'anapaq rurana, China kawsayta mast'arinanpaq.

The Recognition

About the A' Design Award Fierru Premiu

Chinese Zodiac Tipografía A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Chinese Zodiac Tipografía sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Chinese Zodiac Tipografía yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Dimensions & Packaging: This typography set can be used as culture posters as I shown with the images.
Tags: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Production Technology: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Design Challenge: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Research: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspiration: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Project Duration: This project started in January 2020 in San Francisco and finished in August.
Operation Flow: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Team Members: Mengyu Cao