Tian Liu and Jiayi Chen nisqap Dragon Alley Marka Identidad Diseño diseñon

Tian Liu and Jiayi Chen nisqap Dragon Alley Marka Identidad Diseño diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2021 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2021

Dragon Alley Marka Identidad Diseño

Tian Liu and Jiayi Chen rurasqa

Mañakuq: Evil Design Studio

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

8,406

Taripasqa Premio Atipaq

#111593 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Dragon Alley Marka Identidad Diseño nisqamanta

Dragon Alley nisqaqa huk marka identidad diseñom, kay rurasqa karqan huk "hot pot" mikhuna wasipaq hinaspa waqllanpi kaq te ukhupaq. Kay identidadqa sayarin dualismo yuyaymanta, chinasuyu kawsaymantaraq hurqusqa. Mikhuna wasi identidadqa qespichikuyta rikuchin huk illapa phatay unanchawan, tinta yana qhipa laduwan, hinaspa sinchi qillqa-rikchaywan. Te wasi identidadqa harkhakuyta rikuchin huk phuyu ukhumanta lloqsimuy unanchawan, kikin papel llimphuwan, hinaspa aslla llampu rikchaykunawan. Qori tikrakuykuna, ancha llampu, iskaynin identidadkunata tinkichin. Llamk'ayninkunaqa kanku: negocio tarjetakuna, mikhuna qillqasqakuna (menú), anunciakuna (poster), waqaychana (packaging), hinaspa mesa serviciopaq kaqkuna.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Dragon Alley Marka Identidad Diseño A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Dragon Alley Marka Identidad Diseño sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Dragon Alley Marka Identidad Diseño mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
Tupukuna & P'istuy: Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm
Etiquetakuna: VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
Ruway Tecnología: In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.

Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials.
Diseño Sasachakuy: During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.

At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve.
T'aqwiy: First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.

Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing.
Kallpachay: We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
Llamk'ay Pacha: The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
Purichiy Puriy: The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
Huñu Runakuna: Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
Siq'i Hayñikuna: Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.