New HQ New Rules Signage System: Willakuy unanchakuna by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.
QullqiShuyu· 2021
New HQ New Rules Signage System: Willakuy unanchakuna
Client: Magyar Telekom
A' Design Award Qullqi Premiu Winner in Shuyu Category
Verified Award Winner
Verify Award Status for #112485The Design
About New HQ New Rules Signage System: Willakuy unanchakuna
New HQ New Rules nisqaqa huk willakuy unanchakuna kamachiymi, Magyar Telekom empresaq musuq umalliq wasinpaq ruwasqa. Kay willakuykunaqa oficinapi imayna kawsanamanta huk kamachikuykunatam qawachin. Ruwasqanqa llumpay chuya ichaqa pukllay hina kaptin, kamachikuykunaqa mana kamachiy hinachu aswanpas allin chaskiy hinam rikch'akun. Dibuhukunaqa sapa p'unchaw oficinapi imakuna kasqanta asikuywan runa kayninwanpiwanmi qawachin. Analogo laya ruwaymi wasiq hatun kayninwan musuq kayninwanpas t'inkinakun. Munaymi utqaylla sunqumanta kutichinayta paqarichiy, hinaspa runakunata asikuywan kamachikuykunata qatipanankupaq kallpachay.
The Recognition
About the A' Design Award Qullqi Premiu
New HQ New Rules Signage System: Willakuy unanchakuna A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. New HQ New Rules Signage System: Willakuy unanchakuna ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. New HQ New Rules Signage System: Willakuy unanchakuna achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Project Duration
- Permanent
- Team Members
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
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