Pupstar Riqsichiy Marka by Haolai Francis Zhou

Pupstar Riqsichiy Marka by Haolai Francis Zhou is a highly esteemed winner of the very prestigious 2021 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.

QullqiShuyu· 2021

Pupstar Riqsichiy Marka

by Haolai Francis Zhou

Client: H. Design Studio

A' Design Award Qullqi Premiu Winner in Shuyu Category

40,031

Verified Award Winner

Verify Award Status for #114266

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pupstar Riqsichiy Marka

Pupstar nisqaqa huk marka riqsichiymi, huk kaypi churana teknología wasipaq hinaspa GPS uywa qatipaqninpaq ruwasqa. Kay logoqa qutu simple riqsina siq'ikunata tinkichin: chaki makimanta, allqup uyanmanta, mapa chuqchamanta hinaspa ñan waya wach'imanta. Kay unanchaqa uywakunata hinaspa churanata huk sut'i riqsina unanchapi tinkichin. Musuq hinaspa k'anchay llimp'ikunaqa kay riqsichiyman kuyaq hinaspa kallpasapa uyanta qun. Rantina tarjetakuna, willakuy panqakuna hinaspa hukkuna sillananmi textura kaq mana llipipipaq kutichisqa papelpi qillqasqa. Kay rikuy sistemaqa digital plataformakunapi kikillan churakun, uywayuqkuna uywankuta ama chinkachinankupaq yanapaspa.

The Recognition

About the A' Design Award Qullqi Premiu

Pupstar Riqsichiy Marka A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Pupstar Riqsichiy Marka ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Pupstar Riqsichiy Marka achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
Dimensions & Packaging: The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper.
Tags: Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
Production Technology: Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
Design Challenge: For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
Research: The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
Inspiration: Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
Project Duration: The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
Operation Flow: The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
Team Members: Brand Design: Haolai Francis Zhou