RYC Brand Identity Marka Identidad by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2021

RYC Brand Identity Marka Identidad

by Fengnan Lin

Client: Ryc

A' Design Award Burunsi Premiu Winner in Shuyu Category

9,480

Verified Award Winner

Verify Award Status for #114458

Kunan Tariy Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Marka Identidad

RYC Marka Identidad nisqaqa Guangzhou llaqtapi, China nacionpi kaq e-commerce empresapaq ruwasqa kachkan, corporativo rikuchiy identidad hina. Logotipoqa kimsa señalkunawan ruwasqa: yachay riqsichiyta rikuchinanpaq admiración señal, ancha kallpachakuywan ruwasqanta rikuchinanpaq comma, hinaspa ancha allinta chaskaykuyta hinallataq musuq qallariyta rikuchinanpaq punto final. "R" qillqa hinaspa huk tiendapi carro purichiq figuraqa señalkunawan tupachisqa kachkan, industriata rikuchinanpaq. Señalkunaqa llaqtakuna ukhupi rimay hina apaykachasqa kachkan, imaraykuchus llapan simikunapipas kikillanta yachasqa kanku. Kay identidadqa qillqana tarjetakunapi, chaninchay unanchapi, apuntakunapi, regalo pachallikuypi, hinaspa canvas bolsakunapi churasqa kachkan, qullqi hina llimp'iwan (silver foil) hinaspa screen printing nisqawan.

The Recognition

About the A' Design Award Burunsi Premiu

RYC Brand Identity Marka Identidad A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. RYC Brand Identity Marka Identidad sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. RYC Brand Identity Marka Identidad mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.