C-MAX Branding Identity Marka Rikch'ariynin (Branding Identity) by Fengnan Lin

C-MAX Branding Identity Marka Rikch'ariynin (Branding Identity) by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2021

C-MAX Branding Identity Marka Rikch'ariynin (Branding Identity)

by Fengnan Lin

Client: C-Max

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner

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Astawan Maskay Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About C-MAX Branding Identity Marka Rikch'ariynin (Branding Identity)

C-MAX Marka Rikch'ariyninqa huk qhawariy programam, cloud computing hinaspa big data nisqapi llamk'aq teknolohía empresapaq ruwasqa. Logotipoqa CMAX qillqakunata tupachin código simbolo kaqkunawan, angle brackets nisqa, huk dash, hinaspa huk flechawan, hinaspam yupayta chaymanta datakunaq ordenasqa kuyuyninta rikuchin. Yana llimp'iqa allin ruwasqata (precisión) rikuchin, ichaqa llimp'i-llimp'i yanapaq siq'ikunaqa huk k'anchay pachata rikuchin, teknolohíawan ruwasqata. Kay rikch'ariyninqa churakun negocio kartakunapi, llamk'ay kartakunapi, libro huch'uykunapi (notebooks) hinaspa lienzo bolsakunapi, tawa-llimp'i imprentawan hinaspa UV lustrasqawan (UV glazing) apaykachasqa.

The Recognition

About the A' Design Award Burunsi Premiu

C-MAX Branding Identity Marka Rikch'ariynin (Branding Identity) A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. C-MAX Branding Identity Marka Rikch'ariynin (Branding Identity) sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. C-MAX Branding Identity Marka Rikch'ariynin (Branding Identity) mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.