Meet Rebrand Marka kamachiy by Mengchao Wu, Hao Li and Sijia Zhang

Meet Rebrand Marka kamachiy by Mengchao Wu, Hao Li and Sijia Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.

QullqiShuyu· 2021

Meet Rebrand Marka kamachiy

by Mengchao Wu, Hao Li and Sijia Zhang

Client: Meet

A' Design Award Qullqi Premiu Winner in Shuyu Category

40,607

Verified Award Winner

Verify Award Status for #115712

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meet Rebrand Marka kamachiy

Meet nisqaqa koreano aycha k'anchana mikhuna wasiymi maqt'akunapaq rurasqa. Mengchao, Hao, Sijia sutiyuqkunaman clientepa mañakuyninqa karqan arte pusayta chaymanta rikuy kamachiy ruwayta, kallpawan marka rikch'ayta rikuchinapaq chaymanta imaymana aychakuna kallpachanapaq. K'anchana patapi aychakunaq rikch'ayninkunaqa kikinmanta geometría nisqa rikch'aykunata rikuchinku. Kay yuyaywan paykunaqa chayarqanku hatun yuyay tiyapuman, t'inkuchispa imaymana aychakuna, quchamanta mikhuy chaymanta yura mikhuykunata sapanka geometría rikch'aykunawan. Imaymana rikch'ay huñunakuykuna chaymanta llimpikuna qunmi kay geometría rikch'aykunaman pukllay hina, q'uñi qhipaq llamk'ayta.

The Recognition

About the A' Design Award Qullqi Premiu

Meet Rebrand Marka kamachiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Meet Rebrand Marka kamachiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Meet Rebrand Marka kamachiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Dimensions & Packaging: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Tags: Branding, Graphic Design, Visual Identity, BBQ, Food
Production Technology: Adobe suite, Video Production, Printing, Package Design
Design Challenge: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Research: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Inspiration: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Project Duration: 3 mouths
Executed in NYC and shanghai
Operation Flow: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Team Members: Mengchao Wu
Hao Li
Sijia Zhang
Image Credits: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li