Qullqi Shuyu · 2021
Krafton Primary Function: Marka Rikuchiy Ruray
by Plus X
- A' Design Award Qullqi Premiu 2021 in Shuyu
- CLIENT: Krafton
- Estimated Number of Design Views: 38,681
- Verification code C9D108DD26 · Verify this award
Colors
About Krafton Primary Function: Marka Rikuchiy Ruray
Book Text: Krafton nisqaqa huk marka rikuchiy rurayllam, huk pukllana wiñachiy studiokuna huñunapaq ruwasqa. Logo ruray kamachiynin sapa allianza markapa sapan kaynintapas, chaymanta huñupa hukllawasqa kayninpas rikuchin. Kay rurayqa Chawpi Pachakunapi huk craft guild nisqamanta crest nisqamantam yuyaymanasqa, chaymanta escudo hina rikchakuq marcontam kimray kayninpi apachikun. Kikin crest rikchakuyllam llapa allianza markakunapi churakun, akllasqa llimphikunawantaqmi sapaqchachikun. Logokuna, llimphikuna, qillqana rikchakuykuna, hinaspa allin rikuchiykunaqa tukuy laya llamkanakunapim apachikun: negocio tarjetakunapi, formakunapi, iconokunapi, hinaspa rimarichiykunapi.
About the A' Design Award Qullqi Premiu
Krafton Primary Function: Marka Rikuchiy Ruray A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Krafton Primary Function: Marka Rikuchiy Ruray ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Krafton Primary Function: Marka Rikuchiy Ruray achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
- Dimensions & Packaging
- Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc. - Tags
- Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
- Production Technology
- 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.
2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.
3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences. - Design Challenge
- It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
- Research
- Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
- Inspiration
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
- Project Duration
- The project proceeded for 9 months in Seoul, South Korea.
- Operation Flow
- The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
- Patents
- Copyrights belong to Plus X Co.
- Image Credits
- Plus X
