Ruis Vargas nisqap Umano Marka Kikinchana diseñon

Ruis Vargas nisqap Umano Marka Kikinchana diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2021 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2021

Umano Marka Kikinchana

Ruis Vargas rurasqa

Mañakuq: Laika

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

12,725

Taripasqa Premio Atipaq

#116954 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Umano Marka Kikinchana nisqamanta

Umano nisqaqa huk marka kikinchanam, Brasil llaqtapi, Sao Paulo hatun llaqtapi kaq hotel bar-paq ruwasqa. Kay kikinchanaqa "cultural antropofagia" nisqamanta hamun, huk qillqa yuyaymanta, asikuywan hawa llaqtakunamanta hamuq yachaykunata musuqmanta ruwayta tinkuchiq. Kay ruwanaqa kaykunata huqarin: huk logotipo, 300 gramos offset papelpi ruwasqa negocio tarjetakuna, huk menú, huk wayaqa, hawa diseño, hinallataq 75 gramos offset papelpi imprimisqa hinaspa ukhu pirqakunaman llutasqa carteleskuna. Diseño hinaspa arkitekturaqa huñunakunku, llaqta rikuchikuykunata hinaspa kikin llaqta harawikunata musuqmanta willaq rikchariykuna ruwanankupaq. Munayninqa, ñawpaq hotel barkunapa formal tonomanta karunchakuymi.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Umano Marka Kikinchana A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Umano Marka Kikinchana sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Umano Marka Kikinchana yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Tupukuna & P'istuy: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Etiquetakuna: Brand, poster, logotype, illustration, visual identity, Laika Design
Ruway Tecnología: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Diseño Sasachakuy: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
T'aqwiy: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Kallpachay: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Llamk'ay Pacha: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Purichiy Puriy: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Patentekuna: Laika Design
Huñu Runakuna: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Siq'i Hayñikuna: Laika Design