Self Help Graphics and Art Marka Rikch'aynin by David Jimenez

Self Help Graphics and Art Marka Rikch'aynin by David Jimenez is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2021

Self Help Graphics and Art Marka Rikch'aynin

by David Jimenez

Client: David Jimenez

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #117221

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Self Help Graphics and Art Marka Rikch'aynin

Self Help Graphics and Art nisqaqa huk suyu llaqta ruwaykunapaq (community arts center) East Los Angeles llaqtapi kaqpaq, mosoqmanta marka-sutichay proyecto kan. Mosoq rikch'ayninqa kay suyu llaqta ruwaykunap valorninta, misionninta, ima kawsayninta rikuchin, chaymi Chicana, Chicano, Latinx artistakunap cultural rikch'ayninmanta ima political kallpachasqanmanta wiñarqa. Azteca hinaspa Maya qillqasqakunap (hieroglyphs) grid ruwayninqa huk sapaq display typeface hinaspa logotype-ta yuyaychan. Logotype-taqa MDF k'aspipi laser-wan kuchusqa karqan, letterpress-wanpas imprentasqa karqan textura-ta yapananpaq. Posterkunataqa screen printing-wan ruwarqanku, chay suyu llaqtap imprenta-ruway kawsayninta yupaychaspa.

The Recognition

About the A' Design Award Burunsi Premiu

Self Help Graphics and Art Marka Rikch'aynin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Self Help Graphics and Art Marka Rikch'aynin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Self Help Graphics and Art Marka Rikch'aynin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez