Better than Perfect Revista by Gerhard Kirchschlaeger

Better than Perfect Revista by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Qillqasqa Kamay Competition Category.

BurunsiQillqasqa· 2021

Better than Perfect Revista

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

A' Design Award Burunsi Premiu Winner in Qillqasqa Category

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Verified Award Winner

Verify Award Status for #117460

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Revista

Better than Perfect nisqa mikhuna revista huk internet mikhuna blogta imprentaman apamun. Recetakuna musuq yuyaymanta kachkanku, chaywanpas mana sasachu, sapa receta iskay pankakunapi rikuchikun hatun fotokunawan chaymanta kawsayniyoq letrakunawan. Layout-qa hatun ch'usaq kitikunata churan, chaymanta yachasqa qhawaykunata p'akin visual tension nisqata ruwanaykupaq. Revistaqa 22 tupu 31 centímetrokunata charin, chaymanta 32 pankakunata charin. Recycled abedul (birch) qillqana, digital imprintaykuna, chaymanta k'aytuwan sirasqa kachkan. Ingredientes suyu index revistata tukuchin, hinallataqmi qhatuna listata rurayta atin.

The Recognition

About the A' Design Award Burunsi Premiu

Better than Perfect Revista A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Better than Perfect Revista sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Better than Perfect Revista mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger