Three Emotions Marka Rikch'ariy by Tsuyoshi Omori

Three Emotions Marka Rikch'ariy by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2021 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2021

Three Emotions Marka Rikch'ariy

by Tsuyoshi Omori

Client: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

A' Design Award Fierru Premiu Winner in Shuyu Category

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Colors

The Design

About Three Emotions Marka Rikch'ariy

Kimsa Sentimientokuna nisqaqa Japón nacionpi mana qullqi-munaq huñuqa rurasqan marka rikch'ariymi. Kay huñuqa Hansen unquy hampina wasikunata UNESCO Pachantin Herencia Listamanta yaykuchiyta munaspa llamk'an. Logopa kimsa pictogramakunata tupachin, ñak'ariyta, llakiyta hinaspa suyakuyta rikuchispa. Sapa pictogramapa simin chaka rikch'ayman churasqa kachkan, chaymi "H" qillqawan rikch'akun. Kay chakaqa iskay hampina wasikuna sayasqan isla ukhupi kaq chakata riqsichin. 594 kunan 841 millimetropi carteles kaqkuna nursery escuelakunapi, kindergarten wasikunapi hinaspa hampina wasikunapi rikuchisqa kanku.

The Recognition

About the A' Design Award Fierru Premiu

Three Emotions Marka Rikch'ariy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Three Emotions Marka Rikch'ariy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Three Emotions Marka Rikch'ariy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Dimensions & Packaging: Poster: Width 594mm x Height 841mm
Tags: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Production Technology: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Design Challenge: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Research: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiration: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Project Duration: This logo was released in May 2019, updated in April 2020.
Operation Flow: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patents: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Team Members: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Image Credits: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.