Fierru Shuyu · 2022
Timing Sauce Marka Ruray
- A' Design Award Fierru Premiu 2022 in Shuyu
- CLIENT: Timing Sauce
- Estimated Number of Design Views: 10,455
- Verification code B9A42FA42F · Verify this award
Colors
About Timing Sauce Marka Ruray
Timing Sauce nisqaqa huk salsa ruwaq empresapaq marka rurayta ruwana proyectom karqan. Kay llamk'ayqa mosoq marka sutita, huk logota, envoltura kaqkunata (packaging) ima, hinaspa rantikuy materialkunatapas hunt'an. Ñawpaq sutinqa pastamanmi rikch'akurqan, chaymi rantikuq productokunawan mana allinta tupanchu karqan, chayrayku mosoq suti akllakurqan. Logoqa abstracto rikch'aykunatam apan, salsata hinallataq k'achata asikuq uyata rikuchiq. Colorkunata maskhay (color research) llamk'ayta pusarqan, hinaspa askha colorkunata tupachispa kusikuyta hinallataq mikhuyta munayta rikuchinankupaq kamachikurqan. Etiquetakunaqa yakumanta amachasqa, lluchka PVC nisqapi imprimisqam kachkan, kimsa tamañopipas ruwasqa: 120, 150 hinaspa 180 mililitro botellakunapaq.
About the A' Design Award Fierru Premiu
Timing Sauce Marka Ruray A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Timing Sauce Marka Ruray sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Timing Sauce Marka Ruray yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.
Press Kit
- Unique Properties
- Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. - Dimensions & Packaging
- Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm - Tags
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
- Production Technology
- Label Material: PVC gloss label waterproof
- Design Challenge
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- Research
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- Inspiration
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- Project Duration
- Hong Kong
