Lays Heartwork Ruwana: Willakuy Atypacha by PepsiCo Design and Innovation

Lays Heartwork Ruwana: Willakuy Atypacha by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Qullqi Premiu in Willachiy Kamay Competition Category.

QullqiWillachiy· 2021

Lays Heartwork Ruwana: Willakuy Atypacha

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Qullqi Premiu Winner in Willachiy Category

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Verified Award Winner

Verify Award Status for #118793

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Heartwork Ruwana: Willakuy Atypacha

Lays Heartwork nisqaqa huk willakuy aypacha, Lays sutiyuq marka ruwaq, Covid-19 unquy mit'api kamachisqa. Kay aypachaqa Lays value chain ukhupi qhipa ñawpaqpi llamk'aq runakunata añaychan, chakra runakunata, fabrika llamk'aqkunata, kamión apaqkunata, rantiqkunata, chayachiq llamk'aqkunatawan hina. K'anchariq kusikuyniyuq llimphukunata k'askachisqa añaychay willakuykunawan pakete ruwaypi. Sapa paketeqa ayllu llamk'aqkunapaq huk añaychay tukun, mana kikinpaq añaychasqa kaqkunata. Munayninqa kay p'unchaw p'unchaw llamk'ayta rikuchiyta munan, mana sinchi llamk'aylla kaqta, aswanpas sunqu llamk'ay kaqta.

The Recognition

About the A' Design Award Qullqi Premiu

Lays Heartwork Ruwana: Willakuy Atypacha A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Lays Heartwork Ruwana: Willakuy Atypacha ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Lays Heartwork Ruwana: Willakuy Atypacha achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
Inspiration: To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Team Members: PepsiCo Design & Innovation

Read the Press Release