Adrenaline Space Primary Function: Kallpachaq Upyanapaq P'istuna by PepsiCo Design and Innovation

Adrenaline Space Primary Function: Kallpachaq Upyanapaq P'istuna by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Qullqi Premiu in Pilluchina Kamay Competition Category.

QullqiPilluchina· 2021

Adrenaline Space Primary Function: Kallpachaq Upyanapaq P'istuna

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Qullqi Premiu Winner in Pilluchina Category

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Verified Award Winner

Verify Award Status for #118783

View at A' Design Award Press Release Award Badge

Colors

The Design

About Adrenaline Space Primary Function: Kallpachaq Upyanapaq P'istuna

Adrenaline Space nisqaqa huk pisilla ruwasqa p'istuna kamachiymi, Rusia suyupi rantikuq kallpachaq upyanapaq. Kay kamachiyqa hanaq pacha t'aqwiriymanta kusikun, hinaspa rantiqkunata sapa runap atiynin kurkunmanta astawan puriychis nispa yanapan. Achka quri quyllurkuna k'anchaspa yana anqas qhipa pachapi churasqam, musuq patakunaman chayanapaq huk qhawariywan wakichin. P'istunaqa hilli yapasqamantawan willakun, hinaspa cafeína, vitaminakuna, taurina imakunap sut'inta chaninkunatawan rikuchin. Kay yuyayqa huk rantiq masip tapukuyninman kutichispam wiñarichisqa karqan.

The Recognition

About the A' Design Award Qullqi Premiu

Adrenaline Space Primary Function: Kallpachaq Upyanapaq P'istuna A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Adrenaline Space Primary Function: Kallpachaq Upyanapaq P'istuna ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Adrenaline Space Primary Function: Kallpachaq Upyanapaq P'istuna achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
Tags: Packaging, Beverage
Inspiration: The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
Team Members: PepsiCo Design & Innovation

Read the Press Release