Beat Coffee Marka Kikinchana Diseño by Paul Meeuwsen

Beat Coffee Marka Kikinchana Diseño by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2021

Beat Coffee Marka Kikinchana Diseño

by Paul Meeuwsen

Client: Beat Coffee

A' Design Award Burunsi Premiu Winner in Shuyu Category

10,289

Verified Award Winner

Verify Award Status for #119537

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beat Coffee Marka Kikinchana Diseño

Beat Coffee nisqaqa huk kafe empresapaq marka kikinchana hinaspa envoltura diseñom kan. Kay musuqyachiyqa qallarirqan mercado yachaywan, competidorkuna qhawariywan, hinaspa clientekunapa willakuyninkunawan, kaykunam marka estrategiata hinaspa churakuyninta rurarqan. Kay churakuyqa "Serious Fun Coffee" nisqa siq'ipi rikhurin, kaymi rimaypa tonota churan hinaspa asikuyta, takiyta, kafewanpas tinkichin. Empresa dueñopa rimayninmi marka señalta kawsachimun. Kaqllataq yuyaymi kafe wayaqapi apachikun, chaymi realidad aumentadawan kuyuchisqa kan. Munasqanmi ch'uya, cliente-pi churasqa hinaspa pukllayniyuq markata rurayqa kan.

The Recognition

About the A' Design Award Burunsi Premiu

Beat Coffee Marka Kikinchana Diseño A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Beat Coffee Marka Kikinchana Diseño sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Beat Coffee Marka Kikinchana Diseño mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey