Ruis Vargas nisqap LendMe Marka Rijsichiy diseñon

Ruis Vargas nisqap LendMe Marka Rijsichiy diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2021 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2021

LendMe Marka Rijsichiy

Ruis Vargas rurasqa

Mañakuq: Laika

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

13,005

Taripasqa Premio Atipaq

#119666 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

LendMe Marka Rijsichiy nisqamanta

LendMe nisqaqa huk empresapaq rikchaq marka rijsichiynin, wasi patrimonio merkadupi llamk'aq empresapaq ruwasqa. Logo-qa iconografico ruwaymi, iskay yupaykuna (binary codes) tinkusqata rikuchin, ichaqa yupaysqa yuyayta chaynallataq empresa hinaspa clientenkunapura iskayninmanta huñusqa relaciontapas rikuchispa. Colorninkunaqa kuska ancha allin, kulli color base kasqan, hinaspa naranja chaynataq anqas colorkunataq yanapaq tono kanku, huk huk willaykunapaq hinaspa uyariqkunapaq. Llamk'aynin rikhurin business tarjetakunapi, sobrekunapi, institucional rikuchiypi hinaspa calle punchaw k'anchay panelpipas.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

LendMe Marka Rijsichiy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. LendMe Marka Rijsichiy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta LendMe Marka Rijsichiy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Tupukuna & P'istuy: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Etiquetakuna: Brand, logotype, illustration, visual identity, Laika Design
Ruway Tecnología: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Diseño Sasachakuy: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
T'aqwiy: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Kallpachay: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Llamk'ay Pacha: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Purichiy Puriy: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Patentekuna: Laika Design
Huñu Runakuna: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Siq'i Hayñikuna: Laika Design