Episode Marka Rikch'anachiy Ruwaymanta Yachay by Plus X

Episode Marka Rikch'anachiy Ruwaymanta Yachay by Plus X is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2021

Episode Marka Rikch'anachiy Ruwaymanta Yachay

by Plus X

Client: Sk D&d Episode

A' Design Award Burunsi Premiu Winner in Shuyu Category

11,858

Verified Award Winner

Verify Award Status for #119730

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Episode Marka Rikch'anachiy Ruwaymanta Yachay

Episode nisqaqa huk marka identidad chaynataq marka rikch'anachiy ruwaymi, huk kaqllapi tiyaqkunapaq compartisqa plataformapaq. Kay diseñoqa, proveedorpi churasqa manam kanchu, aswanpas ruraqkunapi (usuario) churasqa kachkan, chaymantapas tiyaqkunawan rimanakuyta ñawpaqman churan. Episode logopi kaq cuadradoqa, achka willakuykunata huqarikuq huk kitita rikuchin. Logokuna, llimp'ikuna, qillqa rikch'aykuna, chaynataq hatun rikuchikuykuna online chaynallataq offline touchpoint-kunapipas churasqa kanku, tiyaqkunaq tarjetankunapi chaynataq wasi numerokunapipas kaqllatataq. Kay sistemaqa mana wisq'asqa kaspaqa, aswanpas kuyuriq kanmi, chayrayku sapa tiyaqqa diseñota tukuchiyta atin paypa kikin willakuyninwan.

The Recognition

About the A' Design Award Burunsi Premiu

Episode Marka Rikch'anachiy Ruwaymanta Yachay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Episode Marka Rikch'anachiy Ruwaymanta Yachay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Episode Marka Rikch'anachiy Ruwaymanta Yachay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
Dimensions & Packaging: Digital Work
Tags: Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
Production Technology: 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”

2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.

3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences.
Design Challenge: Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
Research: SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
Inspiration: Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
Project Duration: The project proceeded for 4 months in Seoul, South Korea.
Operation Flow: The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
Team Members: Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum