Let Parents Stay Tayta-mamakuna Qhipakunanpaq by Yu Chen

Let Parents Stay Tayta-mamakuna Qhipakunanpaq by Yu Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2021

Let Parents Stay Tayta-mamakuna Qhipakunanpaq

by Yu Chen

Client: Hubei University of Technology

A' Design Award Burunsi Premiu Winner in Shuyu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Let Parents Stay Tayta-mamakuna Qhipakunanpaq

Han sirasqa away yachaymanta rurasqa qillqa-rakikuna, wakcha llaqtata yanapananpaq paqarichisqa. Jinling llaqtapi iskay waranqamanta aswan wawakuna qhipanchakunku, hatun llaqtakunaman llamk'aq tayta-mamankuwan, chaymantapas askha runakuna Han sirasqa away yachayninpi allin qhapaqkuna kanku. Kikin llaqtapi sirasqa away rantikuykuna mana allinta rantikuq karqanku, patronninkuna huk pachak watapi asllallamanta tikrakusqanrayku. Klasiku away rikch'aykuna t'aqasqa hinaspa musuq qillqa-raki formaman ruwasqa kanku, chaymantataq kikin llaqta away yachayniyuq runakuna maki-siraywan away kunku. Munayninqa qullqi ganananpaq hinaspa kay yachayta musuq rikuy simiwan mast'arinanpaq kachkan.

The Recognition

About the A' Design Award Burunsi Premiu

Let Parents Stay Tayta-mamakuna Qhipakunanpaq A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Let Parents Stay Tayta-mamakuna Qhipakunanpaq sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Let Parents Stay Tayta-mamakuna Qhipakunanpaq mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen