Qullqi Shuyu · 2021
Quix Primary Function: Marka Riqsichiy
- A' Design Award Qullqi Premiu 2021 in Shuyu
- CLIENT: Zambelli Brand Design
- Estimated Number of Design Views: 37,333
- Verification code 158FF70890 · Verify this award
Colors
About Quix Primary Function: Marka Riqsichiy
Quix nisqaqa huk marka riqsichiymi kikin-servisio vending nisqa makinakunapaq, chaykunaqa quñi chiri upyanakunata mikhuykunatawan quwanchik. Kay riqsichiyqa Italia llaqtakunap kawsayninmanta hurqusqa llimphikunata, ancha kaqkunata, rikchaykunatawan servichikun, Italiap qurikancha diseño p'unchawninman yupaychayta quspa. Pisillamanta ñawpaq kaq rikch'ayninqa Dolce Vita watakunata yuyarichin, Italiap cafe kawsayninta rikuchin. Cafe qirukunataq afichikunataq CMYK llimphikunapi offset teknolojiawan siq'isqa kanku, vending makinakunataq siq'isqa foil nisqakunawan markachasqa kanku. Kay diseñoqa huk utqay cafe samariyta huk thak ñawi rikuy kawsayman tikran.
About the A' Design Award Qullqi Premiu
Quix Primary Function: Marka Riqsichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Quix Primary Function: Marka Riqsichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Quix Primary Function: Marka Riqsichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Press Kit
- Unique Properties
- Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
- Dimensions & Packaging
- To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
- Tags
- Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
- Production Technology
- Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
- Design Challenge
- Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
- Research
- Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
- Inspiration
- Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
- Project Duration
- The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
- Operation Flow
- Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.
