Quri Shuyu · 2021
Fck 2020 Pacha Yupana Killa Qillqa
- A' Design Award Quri Premiu 2021 in Shuyu
- CLIENT: Lateral Creative Hub
- Estimated Number of Design Views: 52,262
- Verification code CEEE179A9D · Verify this award
Colors
About Fck 2020 Pacha Yupana Killa Qillqa
Fck 2020 nisqaqa 2021 watapaq huk hamp'ara pacha yupanam. Kay pacha yupanaqa leporello hina ruwasqam, huk suni raphi chunka iskayniyuq patmakunaman pataraskqa. Pampalla waqaychakuyta atikun, huk liwru hinataq qhawaykuyta atikun, utaq huk hamp'ara patapi muyu hina utaq huk rikch'aykunapi churayta atikun. Sapa killaqa musuq watapaq huk pisi munakuyta apan, achka llimp'iyuq modernista siq'ikunawan, pisi llimp'isqa dibujokunawanpas willasqa. Munayninqa huk sasa watata asikuywan, umalliwanpas raphita muyuchiymi. Ñit'iyqa digitalmi 240 gramoyuq yuraq raphipi. Pataraskqa sayayninqa 169 por 240 milimetrom.
About the A' Design Award Quri Premiu
Fck 2020 Pacha Yupana Killa Qillqa A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Fck 2020 Pacha Yupana Killa Qillqa ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Fck 2020 Pacha Yupana Killa Qillqa munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Press Kit
- Unique Properties
- A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
- Dimensions & Packaging
- Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm - Tags
- lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
- Production Technology
- Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo - Design Challenge
- We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
- Research
- We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
- Inspiration
- 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
- Project Duration
- The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
- Operation Flow
- It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
