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Artificial Intelligence In Design Ruwanapa Qhatuy Materiales by Min Huei Lu

Artificial Intelligence In Design Ruwanapa Qhatuy Materiales by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.


QullqiShuyu· 2021

Artificial Intelligence In Design Ruwanapa Qhatuy Materiales

by Min Huei Lu

Client: Academy of Art University

A' Design Award Qullqi Premiu Winner in Shuyu Category

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Verified Award Winner

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Colors

The Design

About Artificial Intelligence In Design Ruwanapa Qhatuy Materiales

Kay diseño gráfico rikuchinmi imaynatachus inteligencia artificial yanapaqman tukuyta atinman diseñadorespa hamuq punchawkunapi. Yachachikunmi imaynatachus IA yanapanman experienciata sapanchaspa rantiqpaq, hinaspa kamayqa imaynatachus tarikun arte, ciencia, ingeniería, diseñowan chimpapuraspa. Inteligencia Artificial Diseño Gráficopiqa Conferenciami kinsa p'unchaw San Francisco, CA-pi, noviembre killapi. Sapa p'unchawmi kanqa diseñopa tallerin, hukniray rimaqkunamanta rimaykuna ima.

The Recognition

About the A' Design Award Qullqi Premiu

Artificial Intelligence In Design Ruwanapa Qhatuy Materiales A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Artificial Intelligence In Design Ruwanapa Qhatuy Materiales ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Artificial Intelligence In Design Ruwanapa Qhatuy Materiales achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
Dimensions & Packaging
Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2"
Tags
Artificial Intelligence, Design, Technology
Production Technology
Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
Design Challenge
The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
Research
The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
Inspiration
According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
Project Duration
The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
Operation Flow
Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
Image Credits
Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu

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