Riiid Inc. nisqap R Gate Emblem Empresa Reqsichiy diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2021 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.
QullqiShuyu· 2021
R Gate Emblem Empresa Reqsichiy
Riiid Inc. rurasqa
Mañakuq: Riiid Inc.
Shuyu T'aqapi A' Design Award Qullqi Premiu Atipaq
Taripasqa Premio Atipaq
#120723 nisqapaq Premio Kayninta TaripayDiseñomanta
R Gate Emblem Empresa Reqsichiy nisqamanta
R Gate Emblem nisqaqa huk empresap reqsichiynin llaqtan, huk yachay teknología empresapaq ruwasqa. Kay emblemaqa punku kicharina uhu kanchaman hina ruwasqa. Huk yuraq R sananpa negativo rikchaynin huk yana anqas cuadrado ukhupi tiyan, hinaspa huk punkuta ruwan. Kay punkuqa huk punku hina rikchachiynin, yachay pachata kicharispa musuq yachay experienciakunata rakin. Ukhu qucha anqasmi qhapaq llimpin. R sananpas iskay llasaq tipografiapaq base tupuy hina llamk'an. Kay reqsichiy sistemaqa online chaymanta offline materialkunaman churasqa.
Riqsichiy
A' Design Award Qullqi Premiu nisqamanta
R Gate Emblem Empresa Reqsichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. R Gate Emblem Empresa Reqsichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. R Gate Emblem Empresa Reqsichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
- Tupukuna & P'istuy
- The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
- Etiquetakuna
- AI, AI Ed, Education, Branding, CI
- Ruway Tecnología
- With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
- Diseño Sasachakuy
- As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
- T'aqwiy
- Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
- Kallpachay
- Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
- Llamk'ay Pacha
- The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
- Purichiy Puriy
- CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
- Huñu Runakuna
- Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun
Auspiciasqa
Designers.org nisqamanta Aswan Karuman T'aqwiy
Avisokunata qhawachiq yanapaqniykukunamanta productokunata, serviciokunatawan riqsiy.
Astawan T'aqwiy
Tinkisqa Diseñokuna
Kikin categoríamanta premioyuq diseñokunata t'aqwiy, allin kayninman hina akllasqa.
