Diplomatic Relations Ruray Kamachiq: Logotipo Ruray by Salvita Bingelyte

Diplomatic Relations Ruray Kamachiq: Logotipo Ruray by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.

QullqiShuyu· 2021

Diplomatic Relations Ruray Kamachiq: Logotipo Ruray

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Qullqi Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #122310

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Colors

The Design

About Diplomatic Relations Ruray Kamachiq: Logotipo Ruray

Diplomatic Relations nisqaqa huk logotipom, Vilnius llaqtapi kaq Alemania Embajadapaq ruwasqa. Kay ruraymi Lituania Alemania hawa tinkuyta rikuchin. Kimsa llimphiyuq suyu unanchakunamanta hamut'aspa, sapa suyupaq kimsa allin unanchakuna ruwasqa karqan, banderanpa llimphinkunapi. Chay unanchakunaqa iskay kuska ladomanta rin, tren ñankuna hina rakiykuspa hinaspa kutimuspa huñunakun. Puka allin unanchakunaqa huñusqam kachkan wawqinakuyta huñunakuytawan rikuchinanpaq. Llimphiyuq unanchaqa yuraq patapim churasqa kachkan, hinaspam qillqana p'anakunapi, hawapi willakuykunapi, empresapa suñaykunapipas churakuyta atikun. Kay unanchata huk siqipi kutipayaspaqa huk llika ruwakun.

The Recognition

About the A' Design Award Qullqi Premiu

Diplomatic Relations Ruray Kamachiq: Logotipo Ruray A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Diplomatic Relations Ruray Kamachiq: Logotipo Ruray ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Diplomatic Relations Ruray Kamachiq: Logotipo Ruray achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
Dimensions & Packaging: To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
Tags: Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology: The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
Design Challenge: After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
Research: A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
Inspiration: Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
Project Duration: Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow: The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
Image Credits: Erin Hope Stevens (Copywriter)