Anamarija Leljak nisqap Happetsy Marka Riqsichiy diseñon

Anamarija Leljak nisqap Happetsy Marka Riqsichiy diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2021 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiShuyu· 2021

Happetsy Marka Riqsichiy

Anamarija Leljak rurasqa

Mañakuq: Happetsy

Shuyu T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#122375 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Happetsy Marka Riqsichiy nisqamanta

Happetsy nisqaqa huk marka riqsichiymi, uywakunapaq ruwasqa kaqllakunata rantikuq empresapaq kamarisqa. Kay ruwayqa mawk'a punchaw retro rikch'ayta kunan pacha minimalismo nisqawanmi tinkuchin. Retro kaynin qawachikun llimphi ajllasqakunapi, makiwan qillqasqa letrakunapi, muyu tuytu siq'ikunapipas. Ch'uya churasqakuna, kicha pachakuna, mana serif letrakunapas musuq kunan pacha llamiykunatam yapan. Logo nisqaqa michi allqu siq'ikunatam huk rectángulo nisqawan tinkuchin, kay rikch'ayqa takyayman hinaspa hunt'aq sunqu kayman watasqam. Llapa siq'ikunaqa vector hina siq'isqam karqan, hinaspa RGB, CMYK, Pantone llimphikunapi qusqam karqan, llapan mediokunapi kaqlla rikch'ayniyuq kananpaq.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Happetsy Marka Riqsichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Happetsy Marka Riqsichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Happetsy Marka Riqsichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Tupukuna & P'istuy: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Etiquetakuna: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Ruway Tecnología: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Diseño Sasachakuy: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
T'aqwiy: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Kallpachay: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Llamk'ay Pacha: The project started in March 2019 and finished in May 2019 in Denmark.
Purichiy Puriy: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Siq'i Hayñikuna: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.