PepsiCo Foundation Riqsichiy Sistema by Dennis Furniss

PepsiCo Foundation Riqsichiy Sistema by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award Qullqi Premiu in Shuyu Kamay Competition Category.

QullqiShuyu· 2021

PepsiCo Foundation Riqsichiy Sistema

by Dennis Furniss

Client: PepsiCo International Mexico

A' Design Award Qullqi Premiu Winner in Shuyu Category

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Verified Award Winner

Verify Award Status for #122974

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About PepsiCo Foundation Riqsichiy Sistema

PepsiCo Foundation nisqaqa huk riqsichiy sistemam, huk mana ganancia maskaq wasipaq ruwasqa, Mexicopi hinaspa Latinoamericapi ayllukunata yanapaq. Kay diseñoqa empresap rikuy siminta huk astawan runa kaqwan tikran. Ñawpa rikchaykunam kimsa hatun tunkukunata riqsichinku foundacionmanta. Huk modular sistemapi, kay rikchaykunaqa hukllawakunku hinaspa mirarikunku patronkunata hinaspa texturakunata paqarichinankupaq. Huk geométrico letra rikchay, huk kallpasapa llimphi akllana, huk fotografía kaynin hinaspa huk siqi kaynin riqsichiyta hunt'achinku. Kay sistemaqa huk digital marca librupi churakun hinaspa raymi materialkunapi hina camisakunapi, wayaqakunapi hinaspa chukukunapi.

The Recognition

About the A' Design Award Qullqi Premiu

PepsiCo Foundation Riqsichiy Sistema A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. PepsiCo Foundation Riqsichiy Sistema ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. PepsiCo Foundation Riqsichiy Sistema achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Dimensions & Packaging: There are not packaging deliveries
Tags: PepsiCo, Foundation, identity, system, strong, consistency
Production Technology: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Design Challenge: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Research: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspiration: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Project Duration: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Operation Flow: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patents: Copyrights: PepsiCo International Mexico
Team Members: Innovation Design Center LATAM
Image Credits: All Images: Design Innovation Center LATAM