Xphere Empresa Kaqnin Rikchaynin Musuqyachiy by Yibang Design and Xiner Zheng

Xphere Empresa Kaqnin Rikchaynin Musuqyachiy by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Fierru Premiu in Shuyu Kamay Competition Category.

FierruShuyu· 2021

Xphere Empresa Kaqnin Rikchaynin Musuqyachiy

by Yibang Design and Xiner Zheng

Client: Yibang

A' Design Award Fierru Premiu Winner in Shuyu Category

8,880

Verified Award Winner

Verify Award Status for #123091

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Empresa Kaqnin Rikchaynin Musuqyachiy

Xphere nisqaqa Rongxing sutiyuq marcapaq ruwasqa empresa kaqnin diseñom kan. Xphere sutiqa Rongxing chinu marca sutimanta hamun, chaymi "achkha kapuq muyu" nisqata niyta munan. Kay kaqnin rikchaynin chinu sutip niyninta ingles sutiwan huk qhawariy rimayman tantanchan. Chay señalqa quyllurpa rikchayninmanta yuyaychasqa kachkan, ingles hinallataq chinu logo señalkunapipas kikin kuchuy churasqa kachkan. Sinchi llimp'ikuna hinallataq allin rikch'aq qhawariykuna qhali puriq productokunata rikuchin. Imprentapi ruwasqa qillqakunaqa raki llasaq papelta apan, hinallataq negocio tarjeta, agradecimiento tarjetapas relievepi ruwasqa logota apan.

The Recognition

About the A' Design Award Fierru Premiu

Xphere Empresa Kaqnin Rikchaynin Musuqyachiy A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Xphere Empresa Kaqnin Rikchaynin Musuqyachiy sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Xphere Empresa Kaqnin Rikchaynin Musuqyachiy yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang