Firefly Songling Volunteer Marka Rikch'aynin by Jiayi Lu and Li Peng

Firefly Songling Volunteer Marka Rikch'aynin by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 A' Design Award Burunsi Premiu in Shuyu Kamay Competition Category.

BurunsiShuyu· 2021

Firefly Songling Volunteer Marka Rikch'aynin

by Jiayi Lu and Li Peng

Client: Firefly Songling Volunteer

A' Design Award Burunsi Premiu Winner in Shuyu Category

10,707

Verified Award Winner

Verify Award Status for #123132

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Firefly Songling Volunteer Marka Rikch'aynin

Firefly Songling Yanapaq runa masikuna nisqaqa, huk marka rikch'aynin ruwasqa karqan China nacion, Suzhou, Wujiang, Songling suyupi yanapaq llamk'aq huñunakuykunapaq. Kay unancha (logo) huk k'anchaq k'illinchu rikch'aymanta ruwasqa, phawaynin kicharisqa, chaywan qhawachin kay suyupi kawsay pachata (medio ambiente) hinallataq yanapaqkuna ch'inllamanta llamk'aspa k'anchayta quqkunata. Chay ch'usaq, musuq kaq rikch'aynin, wayna sipaskunata munachinanpaq ruwasqa. Kay marka rikch'ayqa, allin qillqana (imprenta), sirasqa unanchakuna (bordado), hinaspa q'uñi sellokunawan churasqa. Kay ruwayqa yanapaq huñunakuyman huk sut'i, ñawpaq rikch'ayta quan, chay kanpupi askha huñunakuykuna kikin hina unanchakunata apasqankumanta.

The Recognition

About the A' Design Award Burunsi Premiu

Firefly Songling Volunteer Marka Rikch'aynin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Firefly Songling Volunteer Marka Rikch'aynin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Firefly Songling Volunteer Marka Rikch'aynin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Tags: Branding, Firefly, Volunteer Service, Yellow, Hope
Production Technology: Technology / Professional printing, embroidery and hot stamping technology.
Design Challenge: Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
Research: Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Inspiration: The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
Project Duration: The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
Patents: Copyrights belong to SoFeng Design, 2020.
Team Members: Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
Image Credits: Photographer / Jiayi Lu